Tuesday, March 1, 2011

The Stubby

If you’re looking for something that truly defines the Canadian psyche, consider this: until 1984, pretty much all the beer sold in this country, regardless of the brewer or brand, came packaged in a single, standardized bottle—stubby and brown—designed to efficiently hold the requisite twelve Imperial fluid ounces and to protect the product from the negative effects that can result from exposure to light. Carling O’Keefe changed all this when they started selling Miller High Life here in a clear, long-necked bottle. It was sexy but frivolous, carefree but reckless; and worst of all, the beer was American.


  1. But now we can get Canadian beer! lol

    abcw team

  2. Interesting. At least you now have a choice...(:0)

  3. HA! love the narrative.
    ROG, ABC Wednesday team

  4. I remember those Stubby bottles. Until 1984, huh? It Seemed so much longer ago that the Sexy, tall ones entered the Scene:)

  5. First time to hear this one.

    S is for..
    Rose, ABC Wednesday Team

  6. The humble stubby is a part of New Zealand culture as well—I wonder if it's a Commonwealth thing.


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