It’s worth it.

Don’t get me started on organic food; because really, like every other remotely worthwhile idea, it too has been hijacked by marketing in an effort to squeeze as much money as possible from an industry’s flagging product lines. Of course, there’s every chance it might actually be better for you in spite of everything they say; but it still takes a shitload of marketing to convince most people that the “organic” version of anything is really worth three times more than the familiar alternative sitting there on the shelf right next to it. But you know what? It’s worth it.