Wednesday, September 8, 2010

Priced Accordingly

There’s a tiny supermarket right up the street with narrow isles and tiny carts. For years it was a homely old IGA happily catering to all the little old ladies that live up and down Roncesvalles . . . until one day it closed, rebranded, and reopened as a shiny new Sobey’s Express pushing its “Ready Meals,” salads, and other food to go . . . all priced accordingly. So, now, if you’re considering cooking your own dinner, even from a can, for the money you’ll be spending for something as basic as carton of milk, you might as well be shopping at a convenience store.

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