How the Raspberry Got Its Name

Most every morning on our walk into school, I’d pass the same old car parked along Fern. Street spaces there are catch-as-catch-can, so some days it might be close to the corner, sometimes further on, and on rare occasions away on some mysterious errand. It was an old Dodge Dart, an ugly dull green, with a suction-cup, speech-bubble sign in the backseat window that said “I’d hit you, but shit splatters.” One ugly car among many, with an owner perhaps more vulgar than most, and hardly worth my attention save for the most sublime vanity plate I’d ever seen: THBTHTTT.

And so, whereas most people decide they’re going to create a cool website and then try to come up with the perfect domain, I decided that THBTHTTT was already the perfect domain, and I was going to build a site to live up to its obvious greatness. And while I was busy not doing that, and because I fancy myself a bit of a marketing guy, it just sort of became the brand for everything else I’ve been doing for the past ten years.
     That’s right, the marketing guy has a brand no one can spell and dare not pronounce.