Rebranded

After eight months of work, our Bold New Logo looked to most of us like nothing more than a capital R, inside a circle.
     “But understand,” said the branding consultant, “now everyone else with a registered trademark must include a tiny version of your mark with theirs.”
     This she called viral, and the comparison seemed apt, as she flashed through our competitors’ websites each with our little logo already in place, and our CEO asked if they wouldn’t need to put another next to that mark. And another next to that . . . ”
     To an infinite regression, and our diminishing returns.