Thursday, October 20, 2016

The Typeface Families, part iii

Arial Baskerville wished she’d never signed up for speed dating. The first man to read her nametag asked if her parents liked Shakespeare. Arial, who generally felt more muffin toppy than spritely, tried not to cry. The second man asked if her parents liked The Little Mermaid. No, said Arial, wondering if it was his hair gel that gave him a kind of pedophile vibe. The third asked if her parents had been in the mile-high club. At that, Arial bolted, crashing into a rumpled but nice-looking man who’d evidently had the same idea. His name tag read Gill Sans.

Tuesday, October 11, 2016

The Typeface Families, part ii

Baskerville has a thick old face, and his whole Roman-nosed clan seems stolid and button-down. A bit constipated. They bring to mind a mantel clock ticking off another dull Sunday with only tea to look forward to, and that at the stroke of six, not a moment before. Easy to read, you think at first; but their reticence seduces, and over time their true nature manifests. They are in fact not obese and dull but round and voluptuous. Their crisp seraphic hauteur belies a bawdy sensibility and a hearty appetite. These characters revel in a good swash and well-turned loop.
Image: Astrid Hampton

Friday, October 7, 2016

The Typeface Families, part i

The Morisons lived as if in times that were Roman – yet new. Stanley Morison embraced a Mediterranean fusion diet. His signature dish: a straight-up egg linguine drenched in olive oil from a bottle with girls in togas, and that would’ve been fine. But then he’d spray on this Thai fish sauce, an update, he said, of an ancient fermented fish recipe. Actually it wasn’t bad. But no one visited the Morisons a second time, not just because of Stanley’s rotting fish gut disquisition, but also because of the spray of serifs he’d leave hanging in the air as he talked.

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