“I’d rather fight than switch!” declared the models in the ads for Lucky Strike cigarettes, with eyes blackened to prove it. The height of brand loyalty. But are the brands loyal to you? I loved Lululemon yoga pants and Steve was under standing order to get them for my Christmas gift. Then one year the fit was different and I needed to exchange them. I ventured out on Boxing Day, something I had never done before. After slogging downtown I discovered that Lululemon does not make exchanges on Boxing Day. Lululemon treated me was atrociously. I will never go back.
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