Friday, July 29, 2011


I am on record as advocating the branding of these hundred word stories as “Centimots”. I adopted this controversial proposal to fill my hundred word quota for a rather lame piece themed on the “%” sign. Don’t ask; I had a deadline. So to meet deadline on yet another symbol theme, let me extend my proposal. Why not protect the newly-established brand with a trademark? Centimots® won’t make anyone rich, but the term now connotes both artistic gravitas and commercial substance. More important, beyond notions of intellectual property, by promoting this initiative I have successfully filled my hundred word quota.

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